PUREGOLD NUTRITIONISCOOL

Client: Mead JohnsonBrand: lactum and Enfagrow A+ MilkProgram Title: PUREGOLD NUTRITIONISCOOL CLIENT OBJETIVEIncrease awareness and trial of Mead Johnson’s Enfagrow and Lactum among families by creating meaningful brand engagement that promotes proper nutrition while driving in-store sales at Puregold. OUR SOLUTIONContact IMC developed Puregold NutritionIsCool, a unique trade activation in partnership with Mead Johnson and […]

Mead Johnson

Client: Mead JohnsonBrand: Enfagrow A+ MilkProgram Title: Enfagrow A+ Smart Corner CLIENT OBJETIVEIncrease awareness, product trial, and purchase consideration for Enfagrow A+ Four among mothers of school-aged children at the point of purchase. OUR SOLUTIONContact IMC transformed supermarket milk aisles into Smart Corners by deploying trained brand promoters at selected supermarkets. Through personalized product detailing, […]