HEALTHCARE CONVENTION ACTIVATIONS

Client: ReckittBrand: Gaviscon and StrepsilsProgram Title: HEALTHCARE CONVENTION ACTIVATIONS CLIENT OBJETIVEStrengthen brand presence and engagement among healthcare professionals (HCPs) by creating memorable convention experiences that reinforce each brand’s key benefits and scientific credentials. OUR SOLUTIONContact IMC delivered end-to-end convention activations, from booth concept and fabrication to symposium management and on-site execution. Each booth was strategically […]

PUREGOLD NUTRITIONISCOOL

Client: Mead JohnsonBrand: lactum and Enfagrow A+ MilkProgram Title: PUREGOLD NUTRITIONISCOOL CLIENT OBJETIVEIncrease awareness and trial of Mead Johnson’s Enfagrow and Lactum among families by creating meaningful brand engagement that promotes proper nutrition while driving in-store sales at Puregold. OUR SOLUTIONContact IMC developed Puregold NutritionIsCool, a unique trade activation in partnership with Mead Johnson and […]

Mead Johnson

Client: Mead JohnsonBrand: Enfagrow A+ MilkProgram Title: Enfagrow A+ Smart Corner CLIENT OBJETIVEIncrease awareness, product trial, and purchase consideration for Enfagrow A+ Four among mothers of school-aged children at the point of purchase. OUR SOLUTIONContact IMC transformed supermarket milk aisles into Smart Corners by deploying trained brand promoters at selected supermarkets. Through personalized product detailing, […]