Client: Reckitt
Brand: Gaviscon & Strepsils
Program Title: HCP Round Table Discussion

CLIENT OBJETIVE
Strengthen brand advocacy among healthcare practitioners by reinforcing the clinical benefits of Gaviscon and Strepsils, empowering them to confidently recommend effective relief for acid reflux and sore throat symptoms.

OUR SOLUTION
Contact IMC conceptualized and executed an engaging healthcare professional roundtable that combined scientific education with meaningful discussion. From event design and program development to branded materials and interactive activities, every touchpoint was crafted to reinforce key product messages while fostering stronger relationships with healthcare practitioners.

THE IMPACT
● Achieved 100% attendance with positive attendance
feedback
● Successfully planned and executed the roundtable from
concept to on-site delivery
● Created engaging, brand-aligned activities that enhanced
knowledge retention and participation
● Strengthened healthcare practitioner partnerships while
reinforcing brand education and advocacy