Client: DDG BEAUTY BREW COFFEE PRODUCTS PROCESSING
Brand: Beauty Brew
Program Title: DSAP Convention Booth Activation

CLIENT OBJETIVE
Increase brand awareness, generate product trial, and drive immediate sales among drugstore owners and pharmacists at the Drugstore Association of the Philippines (DSAP) National Convention, while securing new retail distribution opportunities.

OUR SOLUTION
Contact IMC designed and fabricated an engaging exhibition booth and deployed trained brand promoters to educate attendees, conduct product sampling, and convert interest into sales. To boost purchase intent, we implemented a “Pick-a-Prize” promotion offering free mugs or shirts with every qualifying purchase.

THE IMPACT
● Engaged and sampled 780 convention attendees.
● Converted 150 attendees into buyers for both drugstore distribution and personal consumption.
● Generated strong positive feedback on the product’s taste and health benefits.
● Successfully combined sampling and promotional incentives to accelerate trial, sales conversion, and retail distribution opportunities.