Client: PMFTC
Brand: Cigarette portfolio
Program Title: Puregold TNAP Convention Booth Activation

CLIENT OBJETIVE
Maximize sales of PMFTC’s cigarette portfolio during the 3-day Puregold TNAP Convention, while ensuring seamless booth operations and trade engagement with thousands of Aling Puring grocery and sari-sari store owners.

OUR SOLUTION
Contact IMC manned and managed the PMFTC booth throughout the TNAP Convention, providing trained sales personnel, logistics, and storage support. Our team engaged retailers, facilitated transactions, ensured product availability, and drove on-site sales to maximize the client’s trade marketing objectives.

THE IMPACT
● Achieved 100% of sales target in 2018, generating ₱109.85 million in event sales.
● Surpassed expectations in 2019, delivering ₱145 million in sales or 145% of target.
● Achieved 100% of sales target again in 2022, generating ₱130 million in event sales.
● Consistently delivered high-performing booth operations and sales execution, reinforcing Contact IMC’s expertise in managing large-scale trade conventions and driving measurable business results.