Client: BDO
Brand: BDO Pay
Program Title: NATIONWIDE MALL ACQUISITION CAMPAIGN

CLIENT OBJETIVE
Drive nationwide user acquisition and increase adoption of BDO Pay by engaging shoppers through high-visibility mall activations.

OUR SOLUTION
Contact IMC managed the campaign from concept to execution, delivering nationwide booth design, fabrication, permit processing, installation, and on-site operations. We also recruited, trained, and managed Class A promoters to ensure consistent customer engagement, seamless app onboarding, and high-quality brand representation across all activation sites.

THE IMPACT
● Successfully executed 100% of activations across 50 mall venues nationwide
● Delivered consistent, high-quality brand experiences through professionally managed field teams
● Ensured seamless nationwide rollout through end-to-end project and operational management